Transnet EVP Client Pitch Pack

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Confidential

Employee Value Proposition

Every story moves the nation.

An internal video storytelling campaign and platform that invites all 50 000 Transnet colleagues to record, share, and celebrate what working at Transnet means to them.

50 000+

Colleagues reached

Divisions represented

2 designs

Concept directions

01Information architecture

How the platform is structured

A focused, single-purpose experience. Every colleague moves through a clear, linear path from sign-in to sharing and discovering stories.

Entry

Home

Campaign landing

About the campaign

Why we are telling these stories

How it works

Three steps to share

Upload your video

Record, tag, submit

Story wall

Watch, like, comment

Admin (People Management): moderation queue, approvals, exports

02User journey

How it will work

Four simple stages. The whole flow is designed to take a colleague under three minutes from their phone.

Step 1

Secure sign in

Colleague signs in with their work email or employee number. Register once, return anytime.

Step 2

Explore the campaign

They land on the branded campaign home and see the prompt and stories from peers.

Step 3

Record & upload

A 30–90s clip is recorded on the phone, tagged with their division, and uploaded.

Step 4

Watch & engage

After moderation it appears on the story wall where peers watch, like and comment.

03Video & delivery

Where videos live and how they reach colleagues

Videos are stored on object storage and served globally through a CDN, so playback stays fast on any device and network, without overloading the application server.

Colleague

Records on phone, uploads

Cloudways app

Validates & moderates

DO Spaces

Object storage (origin)

DO CDN

Edge delivery, cached

Story wall

Streams to all devices

DigitalOcean Spaces

S3-compatible object storage holds the master video files. Cheap, scalable, durable.

Built-in CDN

Spaces ships with a global CDN, so videos are cached at edge nodes close to each viewer.

Cloudways hosting

The application (Next.js + database) runs on managed Cloudways infrastructure.

04Security & privacy

How it stays secure

Built for an internal audience with employee data, the platform is private by default and protected at every layer.

Authenticated access

Only signed-in Transnet colleagues can view or post. No public access.

Hashed credentials

Passwords are salted and hashed; sessions are token-based and expire.

Encrypted in transit

All traffic served over HTTPS/TLS end to end.

Moderation queue

Every video is reviewed by People Management before it goes live.

Private storage

Videos use signed, time-limited URLs, so links can't be shared externally.

Managed infrastructure

Cloudways handles patching, backups and firewalls on the host.

05Engagement model

A social feel, built for the workplace

Colleagues can react and respond, but the model is intentionally simple and respectful, with no resharing, no follower counts, just genuine recognition.